AI inside Fusion

AI that closes deals, not chats.

Six capabilities, built into the same workspace your team already uses. Every one of them does a specific job in the sales pipeline. None of them need a separate dashboard, a separate vendor, or a separate bill.

Generate

A real-estate site, written for your agency, in about thirty seconds.

Describe the agency, the buyer, the tone. Five chained agents handle the rest — an intent classifier checks the brief, a planner picks pages and sections, a copywriter writes the words, a section rewriter tailors each block, and a reviewer grades the result against your brand voice and a real-estate phrase blacklist.

  • Intent classifier rejects off-brief prompts before generation runs
  • Section-level rewriter, not one-shot generation
  • Copy reviewer grades 1–5 and flags vague or generic lines
  • Thin-data guard refuses to generate when the brief is too sparse
  • Two-mode wizard: fast for a draft, deliberate for a launch
01
Intent Classifier
Off-topic? Halt.
02
Site Planner
Pages, sections, theme.
03
Page Copywriter
Headlines, body, CTAs.
04
Section Rewriter
Variant-aware tweaks.
05
Copy Reviewer
Grades. Flags slop.
Answer

A bot that actually knows your stock, your inclusions, and your rules.

Upload knowledge once and the bot runs RAG over it on every turn. Embed it on partner sites with one snippet and a rotatable token. A disallowed-topics middleware blocks responses the agency does not want to give. A lead-capture detector pulls real prospects out of the conversation and drops them in the pipeline.

  • Retrieval-augmented search over uploaded knowledge files
  • Searches live CRM listings and projects, not stale exports
  • Disallowed-topics middleware blocks pre-generation
  • Lead-capture detector triggers booking and contact flows
  • Public embed tokens, rotatable per partner
  • Per-deployment branding and welcome message
Marina Quarter assistant
Hartley Realty · partner embed
What 3-bed options are available under $700k?
Three lots: Lot 12 at $685k (north-facing), Lot 17 at $695k, and Lot 21 at $698k. Want a brochure or to book an inspection?
Book Lot 17 — I'm Alex, 0412 345 678.
Lead captured → pipeline (Alex, 0412 345 678, Lot 17)
Read

Every deal note, read by the system, the moment it is saved.

Agents type the way agents type. The summariser runs in the background on every deal note up to four thousand words, extracts the key terms, dates, conditions, and dollar amounts, and writes a clean structured summary back to the deal record. No prompts to write. No buttons to press.

  • Runs async on every deal note save
  • Extracts amounts, dates, conditions, and counterparties
  • Surfaces the next action above the note body
  • Searchable across the whole agency, not one note at a time
Deal note · Lot 17, Marina Quarter

Met with Alex + partner on-site. Liked north-facing aspect, asked about upgrade to the gourmet kitchen pack (+$18,400). Wants to put a $5k holding deposit Friday, full deposit by September 12. Subject to finance from Westpac, broker is Jay Patel.

AI summary
Holding deposit
$5,000 · due Friday
Full deposit
due 12 Sep
Upgrade
Gourmet kitchen +$18,400
Finance
Westpac · broker Jay Patel
Next action
Confirm holding deposit Friday
Watch

A weekly read on what is hot, what is cold, and who is closing.

The insights agent reads the same data your dashboards read, but writes you a paragraph instead of a chart. Stale listings get flagged. Lots held too long get surfaced. The packages converting this month get ranked. Agent leaderboards include the move, not just the number.

  • Stale listings and long-held lots, called out by name
  • Top-converting packages ranked by sell-through
  • Agent ranking with delta vs last period
  • Weekly on Growth, on-demand and API-callable on Enterprise
Stale stock
Week 38

Oakdale Rise Lots 4–7 have been on hold for 42 days with no movement. Three reservations expired without converting. Suggested action: push a price-hold campaign to the broker network this week.

Agent conversion · last 30 days
Priya Anand
38%
+9
James Whitlock
31%
+4
Megan Carter
24%
−3
Review

Your brand voice, enforced by a second AI.

The brand voice resolver builds an org-scoped voice from your preferences — luxury, sustainability, family-first — and feeds it into every generative path on the platform. The copy reviewer then grades the output against that voice, flags vague phrases, refuses banned terms, and sends thin or generic lines back for a rewrite.

  • Org-scoped brand voice
  • Grades 1–5
  • Banned-phrase blacklist
  • Luxury preset
  • Two-stage rewrite loop
Draft line
Unlock the lifestyle you deserve in our stunning new development.
2/5
Voice score
unlock · stunning · lifestyle
Flagged phrases
Rewrite triggered
Action
Rewrite
Three-bedroom townhouses in Marina Quarter, from $695,000. North-facing aspect, gourmet kitchen pack available, ready August 2026.
Extract

Drop a PDF. Get a populated pipeline.

Upload any builder brochure or developer spec sheet and the AI reads it — pulling out project name, lot sizes, prices, inclusions, and key dates. Review the extracted data, confirm, and it goes straight into your project and lot records. No copying, no reformatting.

  • Reads standard builder PDFs and spec sheets
  • Editable review step — nothing saves until you confirm
  • Extracted data maps directly to project and lot fields
Extracting · builder-spec-sheet.pdf
Project
Marina Quarter
Lots
24 total · 4 stages
Price range
$620k – $890k
Inclusions
6 packages detected
Ready to import
Confirm

Switch on AI when you are ready.

Builders use Fusion free, always. AI capabilities switch on with the Growth plan and scale to Enterprise.